In line with the third International Solar Cities Congress held in Adelaide recently (17-21 February), the inaugural Savings & Loans Green City Festival on Sunday, February 17th proved a great success. This community event was free to the public and the first time a festival of this nature was held in SA. Even with the weather reaching an incredible (now not so uncommon) 40 degrees for the day, Adelaide citizens showed that they are indeed part of an environmentally aware city.
The concept of the Green City Festival was developed in order to include all sectors of the community in sustainable living principles. With an impressive total of 71 vendors representing a variety of business and community groups endeavouring to support sustainable living – majority of people attending the festival walked away with, at a bare minimum, the information they hoped to attain in helping them to make their lives more sustainable.
Unfortunately, for a number of attendees hoping to speak with a green energy supplier – this was not the case. By no means the fault of the event organisers, on the contrary, numerous (not to name names) energy suppliers were asked (on several occasions) to be a part of the festival and to provide an important face to face information base for attendees to come and have questions answered. As a result, an incredibly important product was left vacant from the festival because the energy suppliers did not understand, or failed to attempt to understand, the actual market driving their green energy sales.
What I would like to know is why wouldn’t these companies think it important to be present at such an event? Are they so out of touch with the actual market which they are supplying to that they overlook an event of this nature or do they simply have little time/care for moving forward from being simply suppliers of renewable energy to encouragers and educators of renewable energy?
I am not overlooking the good that these companies are doing in making available this much needed form of sustainable energy production, I am simply concerned with the reasons that are driving their business.
* Check out the Green Electricity Watch website for a rundown of green electricity products available near you.






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